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Do You Really Need A Brand?

From time to time, someone will ask me whether they really need to worry about branding their company. It’s usually asked by the leader of a B2B enterprise that markets to a select few customers and where the sales relationships are one-to-one, very personal. If I’m basically selling to my golfing buddies, goes the reasoning, […]

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Communication – Making Your Brand Promise

Ask any couple that’s been in a successful, long-term relationship. How do you make it work? The answer always includes honest, open and frequent communication. That’s what it takes to make love work between two people. And that’s what it takes to make a market fall in love with a brand. If you want your […]

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A Brand of One

Personal branding has now become a cottage industry. Libraries of books have been written on the subject. Webinars given. Conferences convened. Executive coaches are springing up like wildflowers in spring. I’ve even participated in a few personal branding workshops, myself. I’ve counseled bankers, attorneys and accountants who all work for much larger brands. How do […]

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The Eight Benefits of Branding – Part 4, Super Employees

The National Center for the Middle Market (NCMM) recently conducted a survey that found the very top internal concern for middle market managers was attracting and retaining top talent. I’ve heard it again and again, “We can’t grow at a decent pace because we can’t find employees with the right skill sets”. I even heard […]

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Branding for the HR Department

Last week, I attended the 5th Annual Next Practices in Healthcare Forum, held at the Children’s Orthopaedic Institute in Los Angeles. Much of the audience was comprised of VPs of Human Resources who, these days, are facing an ever-growing avalanche of new products and services from which they must fashion benefits packages that will attract […]

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Best Branding Reads
Week of November 30, 2020

Three Branding Assumptions to Avoid
More branding advice for the entrepreneur.

Bad PR & Good Brand Building
Don’t think I’ve ever mentioned how important public relations are to brand building.

Building Trust Capital For Business And Brands
Customers need to trust that you can – and will – deliver what you promise.

How Brand Leaders Overcome the Illusion of Customer Loyalty
Loyalty is getting harder and harder to learn.

Why Under Armour and Stephen Curry are launching Curry Brand now
This new brand is well-founded and off to a portentous start. Plus, what a great logo!

Google’s new logos are bad
Everybody’s hating on them. They’re not great but I don’t think they’re really that bad, either.

Key Measures Of Marketing Outcomes
Use these metrics to determine if your marketing dollar is being spent wisely.