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Finding Your Brand’s True North Star

We once surveyed Boardwalk’s clients to find out what was the one, most valuable thing they gained from working with us. The answer? Clarity. They could see their businesses, for the first time, through the eyes of their customers and clients. They understood, finally, how their markets wanted to relate to them, how their businesses […]

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Best Branding Reads
Week of November 30, 2020

Three Branding Assumptions to Avoid
More branding advice for the entrepreneur.

Bad PR & Good Brand Building
Don’t think I’ve ever mentioned how important public relations are to brand building.

Building Trust Capital For Business And Brands
Customers need to trust that you can – and will – deliver what you promise.

How Brand Leaders Overcome the Illusion of Customer Loyalty
Loyalty is getting harder and harder to learn.

Why Under Armour and Stephen Curry are launching Curry Brand now
This new brand is well-founded and off to a portentous start. Plus, what a great logo!

Google’s new logos are bad
Everybody’s hating on them. They’re not great but I don’t think they’re really that bad, either.

Key Measures Of Marketing Outcomes
Use these metrics to determine if your marketing dollar is being spent wisely.