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Finding Your Brand’s True North Star

We once surveyed Boardwalk’s clients to find out what was the one, most valuable thing they gained from working with us. The answer? Clarity. They could see their businesses, for the first time, through the eyes of their customers and clients. They understood, finally, how their markets wanted to relate to them, how their businesses […]

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Best Branding Reads
Week of April, 2020

Will Your Brand Pass The Empathy Test?
Per Mark Cuban: How your brand behaves now will define it for decades.

Brands risk losing business if they don't properly address coronavirus
The last bullet point in the article is the kicker.

Telling A Blockbuster Brand Story
As AI takes over all the data-crunching, humans will focus on emotion.

Solidarity Is Not for Sale
Some businesses are not responding well to the current crisis.

New Logo and Identity for North Star Film Alliance
Interesting, energetic, logo-less visual identity system.

Brazilian design firm creates a safe haven for your logo
Even logos have to shelter in place, I guess.

The Global Leader’s Approach to Brand Management
You can’t micromanage thousands of employees spread around the world. They have to embrace and live the brand.