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Finding Your Brand’s True North Star

We once surveyed Boardwalk’s clients to find out what was the one, most valuable thing they gained from working with us. The answer? Clarity. They could see their businesses, for the first time, through the eyes of their customers and clients. They understood, finally, how their markets wanted to relate to them, how their businesses […]

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Best Branding Reads
Week of September 13, 2021

As The Pandemic Recedes, Millions Of Workers Are Saying 'I Quit’
To misquote the song, “Take this job and shove it. It means nothing to me now.”

3 reasons you’re losing the war for talent (and how to fix it fast)
Give employees at least as much respect as you give customers. They’re both invaluable to a business.

When Brands Should Shut Up – A Study on Brand Activism
If you can’t stand the heat, don’t set the house on fire.

3 Ways Online Brands are Building Better Customer Relationships than Brick and Mortar
With all the advantages traditional retail has to deliver that personal touch, why does it so often fail to do so?

Top Brand Intimacy COVID Rankings
Where would your business fall on this list?

The Case for Bold Brand
By any other name, a rose may indeed smell sweeter.

Why Digital Experience Needs to Go Beyond Data and Champion Creativity
To engage audiences, factor in an unmeasurable ingredient – creativity.