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Finding Your Brand’s True North Star

We once surveyed Boardwalk’s clients to find out what was the one, most valuable thing they gained from working with us. The answer? Clarity. They could see their businesses, for the first time, through the eyes of their customers and clients. They understood, finally, how their markets wanted to relate to them, how their businesses […]

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Best Branding Reads
Week of July 6, 2020

Values, Brand, and Culture — Your Strongest Competitive Advantage
An interesting take on building brands and shaping cultures.

Why Old Has The Advantage Over New
In many ways, we might all really want to go back to the old normal, not the new.

The Critical Link Between Marketing And Finance
Turns out both disciplines are about the same thing.

Employer Branding in the Face of a Crisis
Some really great examples of best and worst practices.

New Logo and Identity for Waze
A good redesign to integrate brand experience across social media platforms.

New Logo and Identity for Iceland National Football Team
Really, really love this logo … and the meaning behind it. Applications are all terrific too.

Images that Move — Using Video to Communicate Brand Story
Some good how-to pointers in this story.