We once surveyed Boardwalk’s clients to find out what was the one, most valuable thing they gained from working with us. The answer? Clarity. They could see their businesses, for the first time, through the eyes of their customers and clients. They understood, finally, how their markets wanted to relate to them, how their businesses […]
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Best Branding Reads
Week of June 7, 2021
4 Ways B2B Marketers Can Successfully Combine Brand And Purpose
An interesting case study from LinkedIn
Branding’s Perfect 10 – Absolute Marketing
Some of the greatest home runs in branding history.
Why Brands Really Matter
Sometimes it’s worth reminding yourself why you drank the KoolAid in the first place.
How Purchase Decisions Are Made
Again, if you think people reason their way to a decision, you’re wrong.
Walk the Talk – How Brands Lead by Example
Two great examples here.
Building Brands For A Commitment-Free Economy
I’m 100 percent behind this idea. I’d subscribe to a transportation service where I take the bus most days but drive a Ferrari once a month.
Market Research for Success, Purpose, and Connection
At least once a day, I’m trying to convince a potential client of this. From now on I’ll just send this article.