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Do You Really Need A Brand?

From time to time, someone will ask me whether they really need to worry about branding their company. It’s usually asked by the leader of a B2B enterprise that markets to a select few customers and where the sales relationships are one-to-one, very personal. If I’m basically selling to my golfing buddies, goes the reasoning, […]

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The Eight Benefits of Branding – Part 3, Reduced Costs

Branding is about simplicity and focus. You have to ask what it is about your business, product or service that satisfies your customers better than anyone else. What’s the real reason they keep coming back again and again? It’s not always easy to come up with an accurate answer. But when you do find it, […]

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Best Branding Reads
Week of July 6, 2020

Values, Brand, and Culture — Your Strongest Competitive Advantage
An interesting take on building brands and shaping cultures.

Why Old Has The Advantage Over New
In many ways, we might all really want to go back to the old normal, not the new.

The Critical Link Between Marketing And Finance
Turns out both disciplines are about the same thing.

Employer Branding in the Face of a Crisis
Some really great examples of best and worst practices.

New Logo and Identity for Waze
A good redesign to integrate brand experience across social media platforms.

New Logo and Identity for Iceland National Football Team
Really, really love this logo … and the meaning behind it. Applications are all terrific too.

Images that Move — Using Video to Communicate Brand Story
Some good how-to pointers in this story.