From time to time, someone will ask me whether they really need to worry about branding their company. It’s usually asked by the leader of a B2B enterprise that markets to a select few customers and where the sales relationships are one-to-one, very personal. If I’m basically selling to my golfing buddies, goes the reasoning, […]
Topics: Added Value, Devoted Customers, Growth, Increased Sales, Price Resiliency, Reduced Costs, Smarter Decisions, Super Employees
Branding is about simplicity and focus. You have to ask what it is about your business, product or service that satisfies your customers better than anyone else. What’s the real reason they keep coming back again and again? It’s not always easy to come up with an accurate answer. But when you do find it, […]
Topics: Added Value, Reduced Costs
Best Branding Reads
Week of September 13, 2021
As The Pandemic Recedes, Millions Of Workers Are Saying 'I Quit’
To misquote the song, “Take this job and shove it. It means nothing to me now.”
3 reasons you’re losing the war for talent (and how to fix it fast)
Give employees at least as much respect as you give customers. They’re both invaluable to a business.
When Brands Should Shut Up – A Study on Brand Activism
If you can’t stand the heat, don’t set the house on fire.
3 Ways Online Brands are Building Better Customer Relationships than Brick and Mortar
With all the advantages traditional retail has to deliver that personal touch, why does it so often fail to do so?
Top Brand Intimacy COVID Rankings
Where would your business fall on this list?
The Case for Bold Brand
By any other name, a rose may indeed smell sweeter.
Why Digital Experience Needs to Go Beyond Data and Champion Creativity
To engage audiences, factor in an unmeasurable ingredient – creativity.