From time to time, someone will ask me whether they really need to worry about branding their company. It’s usually asked by the leader of a B2B enterprise that markets to a select few customers and where the sales relationships are one-to-one, very personal. If I’m basically selling to my golfing buddies, goes the reasoning, […]
Branding is about simplicity and focus. You have to ask what it is about your business, product or service that satisfies your customers better than anyone else. What’s the real reason they keep coming back again and again? It’s not always easy to come up with an accurate answer. But when you do find it, […]
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Best Branding Reads
Week of February 15, 2021
Branding trends for 2021: Latest predictions to watch out for
A whole lotta prognosticating going on.
The Shultzian Hour - Take Time for Strategy
You could disagree with Shultz but still respect the hell out of him.
The Role of Empathy in Design
Being decent makes good business sense.
Value Tagging: A New Attention Model For Brands
Our brains automatically prioritize the information they receive.
ALC Ditches MAX Branding Despite Boeing Standing By The Name
Should Boeing ditch the MAX name? I think so.
Twitter’s new identity reflects the messiness of life online
Just what we need. More online messiness.
Building A Multisensory Brand
MasterCard and Aston Martin are going beyond the visual and the sonic.