From time to time, someone will ask me whether they really need to worry about branding their company. It’s usually asked by the leader of a B2B enterprise that markets to a select few customers and where the sales relationships are one-to-one, very personal. If I’m basically selling to my golfing buddies, goes the reasoning, […]
Want to kill the festivities at your next party? Ask for a show of hands. How many in the room think there will be an economic downturn in the near future? You’ll see a lot of hands go up, however reluctantly. You’ll also see a lot of moods come down and you’ll probably be asked […]
Many managers of B2B businesses feel they don’t need to brand their product or service. They can understand why B2C offerings need to invest in branding but, for their own purposes, they see no reason to invest so many resources to what, they presume, will do little to move the sales needle. After all, they […]
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Best Branding Reads
Week of February 15, 2021
Branding trends for 2021: Latest predictions to watch out for
A whole lotta prognosticating going on.
The Shultzian Hour - Take Time for Strategy
You could disagree with Shultz but still respect the hell out of him.
The Role of Empathy in Design
Being decent makes good business sense.
Value Tagging: A New Attention Model For Brands
Our brains automatically prioritize the information they receive.
ALC Ditches MAX Branding Despite Boeing Standing By The Name
Should Boeing ditch the MAX name? I think so.
Twitter’s new identity reflects the messiness of life online
Just what we need. More online messiness.
Building A Multisensory Brand
MasterCard and Aston Martin are going beyond the visual and the sonic.