From time to time, someone will ask me whether they really need to worry about branding their company. It’s usually asked by the leader of a B2B enterprise that markets to a select few customers and where the sales relationships are one-to-one, very personal. If I’m basically selling to my golfing buddies, goes the reasoning, […]
Want to kill the festivities at your next party? Ask for a show of hands. How many in the room think there will be an economic downturn in the near future? You’ll see a lot of hands go up, however reluctantly. You’ll also see a lot of moods come down and you’ll probably be asked […]
Many managers of B2B businesses feel they don’t need to brand their product or service. They can understand why B2C offerings need to invest in branding but, for their own purposes, they see no reason to invest so many resources to what, they presume, will do little to move the sales needle. After all, they […]
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Perhaps even more interesting than the Meghan & Harry case study is the LASSO model used to assess it.
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Why great design matters – explained. A really well-written testimonial.
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Not sure if we should applaud this technique … or fear it.
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Sorry folks. I try to stay apolitical but couldn’t resist sharing this one.
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Beautifully evocative of sound waves through air.
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Your brand is the relationship you share with your market … emphasis on “share”.