From time to time, someone will ask me whether they really need to worry about branding their company. It’s usually asked by the leader of a B2B enterprise that markets to a select few customers and where the sales relationships are one-to-one, very personal. If I’m basically selling to my golfing buddies, goes the reasoning, […]
Want to kill the festivities at your next party? Ask for a show of hands. How many in the room think there will be an economic downturn in the near future? You’ll see a lot of hands go up, however reluctantly. You’ll also see a lot of moods come down and you’ll probably be asked […]
Many managers of B2B businesses feel they don’t need to brand their product or service. They can understand why B2C offerings need to invest in branding but, for their own purposes, they see no reason to invest so many resources to what, they presume, will do little to move the sales needle. After all, they […]
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Best Branding Reads
Week of November 30, 2020
Three Branding Assumptions to Avoid
More branding advice for the entrepreneur.
Bad PR & Good Brand Building
Don’t think I’ve ever mentioned how important public relations are to brand building.
Building Trust Capital For Business And Brands
Customers need to trust that you can – and will – deliver what you promise.
How Brand Leaders Overcome the Illusion of Customer Loyalty
Loyalty is getting harder and harder to learn.
Why Under Armour and Stephen Curry are launching Curry Brand now
This new brand is well-founded and off to a portentous start. Plus, what a great logo!
Google’s new logos are bad
Everybody’s hating on them. They’re not great but I don’t think they’re really that bad, either.
Key Measures Of Marketing Outcomes
Use these metrics to determine if your marketing dollar is being spent wisely.