From time to time, someone will ask me whether they really need to worry about branding their company. It’s usually asked by the leader of a B2B enterprise that markets to a select few customers and where the sales relationships are one-to-one, very personal. If I’m basically selling to my golfing buddies, goes the reasoning, […]
Ask any couple that’s been in a successful, long-term relationship. How do you make it work? The answer always includes honest, open and frequent communication. That’s what it takes to make love work between two people. And that’s what it takes to make a market fall in love with a brand. If you want your […]
After last Tuesday’s election, 28 states plus Washington DC have legalized marijuana for medicinal use. Of those 28, seven states, plus DC, have also legalized recreational use. And of those seven, one is California with it’s huge population and habit of setting trends for the nation. Marijuana is now big business and it looks like […]
Personal branding has now become a cottage industry. Libraries of books have been written on the subject. Webinars given. Conferences convened. Executive coaches are springing up like wildflowers in spring. I’ve even participated in a few personal branding workshops, myself. I’ve counseled bankers, attorneys and accountants who all work for much larger brands. How do […]
When speaking to groups, I often ask any motorcycle riders in the room to raise their hands. Then I ask them to keep their hands raised if they ride Harley-Davidson bikes. Then I ask the Harley riders if they would ever consider riding another kind of motorcycle. The answer is always an emphatic, almost indignant, […]
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Best Branding Reads
Week of November 23, 2020
The #1 Mistake Leaders Make When Trying to Change Culture
Denise Yohn once again speaks truth to power. You have to walk the walk.
The Science Behind Brand Culture Success
You fight for your fellow soldiers.
Marketers, Catch the Silver Wave or Risk Falling into the Water
The Me Generation is getting old. They’re going to want to buy things.
New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 1 – The Problem
Great article. Can’t wait for Part 2.
John Harbaugh, Ravens take exception to Titans' pregame huddle over logo
Yes. Logos are important to people.
Is Apple about to launch a brand new logo?
Relax. It’s a secondary logo.
Combine Doubt with Data to Make Better Brand Decisions
We can never get ALL the data. And where data ends, doubt begins.