Like many, I’m perplexed by the current standoff between Apple and the FBI. Being slightly less tech-savvy than the average 10 year-old, its hard for me to wrap my head around the controversy. But I know a branding issue when I see one.
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Best Branding Reads
Week of March 1, 2021
What Brand Loyalty Looks like Today
The pandemic put brand loyalty under enormous stress.
GLOBAL 500 2021 – The Annual Report on the Most Valuable and Strongest Global Brands
It took five years, but Apple finally regained the top spot. Who did it dethrone?
Interview: How Motivation Theory Can Build Brand Loyalty, with Aline Holzwarth, Behavioral Scientist
More acknowledgement that we buy on emotion, then find rationales for the decision.
How Associated Memorable Moments Drive Brands
Your customer touch points form a chain of moments that build on each other.
McDonald’s Sets Targets to Diversify its Leadership, Seeks Gender Parity by 2030
McDs sees the light and prepares its brand for a successful future.
Apple, Nissan Talks on Building Autonomous Car Ended After Disagreement on Branding
Why would anyone sacrifice the firm’s most valuable asset?
6 Factors Behind Lasting Behavior Change
Some changes are momentary, some are forever.