Like many, I’m perplexed by the current standoff between Apple and the FBI. Being slightly less tech-savvy than the average 10 year-old, its hard for me to wrap my head around the controversy. But I know a branding issue when I see one.
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Values, Brand, and Culture — Your Strongest Competitive Advantage
An interesting take on building brands and shaping cultures.
Why Old Has The Advantage Over New
In many ways, we might all really want to go back to the old normal, not the new.
The Critical Link Between Marketing And Finance
Turns out both disciplines are about the same thing.
Employer Branding in the Face of a Crisis
Some really great examples of best and worst practices.
New Logo and Identity for Waze
A good redesign to integrate brand experience across social media platforms.
New Logo and Identity for Iceland National Football Team
Really, really love this logo … and the meaning behind it. Applications are all terrific too.
Images that Move — Using Video to Communicate Brand Story
Some good how-to pointers in this story.