Like many, I’m perplexed by the current standoff between Apple and the FBI. Being slightly less tech-savvy than the average 10 year-old, its hard for me to wrap my head around the controversy. But I know a branding issue when I see one.
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Best Branding Reads
Week of November 23, 2020
The #1 Mistake Leaders Make When Trying to Change Culture
Denise Yohn once again speaks truth to power. You have to walk the walk.
The Science Behind Brand Culture Success
You fight for your fellow soldiers.
Marketers, Catch the Silver Wave or Risk Falling into the Water
The Me Generation is getting old. They’re going to want to buy things.
New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 1 – The Problem
Great article. Can’t wait for Part 2.
John Harbaugh, Ravens take exception to Titans' pregame huddle over logo
Yes. Logos are important to people.
Is Apple about to launch a brand new logo?
Relax. It’s a secondary logo.
Combine Doubt with Data to Make Better Brand Decisions
We can never get ALL the data. And where data ends, doubt begins.