The New CEO’s Branding Handbook

The New CEO’s Branding Handbook

Download this complimentary ebook, written for owners and managers of brand assets. Learn the profitable way to think about your brand and how to manage the people who manage it for you. Find out :

  • what a brand actually is and why you don’t own it.
  • the eight characteristics of a strong brand promise.
  • why a brand is like an elephant.