Q. How many brand strategists does it take to screw in a light bulb?
A. Does it have to be a light bulb?
Innovation is a vitally important first step in the brand development process. It is critical to shake off the cobwebs, climb out of the rut and start building a brand strategy with fresh eyes.
Boardwalk excels at discovering compelling new ways of looking at the world. We are professional outsiders with an obsession for asking questions. Questions of all kinds: intelligent questions, probing questions, open-ended questions, shocking questions, pestering questions, even dumb questions. Questions so dumb that nobody inside your company ever asks them because they're supposed to already know the answer. As outsiders, we don't mind looking dumb because, often, that's how you get to the final question – the breakthrough question – the one that shines a light on a new brand promise, a new path to success.
Ask Boardwalk, one of the most innovative branding agencies in Los Angeles, to lead your teams to discover their own new ways of tackling old problems.