STAPLES Center- Before there was a building … before there was even a name, Boardwalk was asked to bring its expertise to mid-court. The developer wanted an exciting, dynamic image that would establish the world-class sports and entertainment venue as the premiere destination for nightlife in Los Angeles. The naming sponsor wanted its logo featured prominently and undistorted in any way.
- Exceeded the expectations of both clients
- Named the venue
- Created the visual identity