Case Studies

STAPLES Center - Before there was a building … before there was even a name, Boardwalk was asked to bring its expertise to mid-court. The developer wanted an exciting, dynamic image that would establish the world-class sports and entertainment venue as the premiere destination for nightlife in Los Angeles. The naming sponsor wanted its logo featured prominently and undistorted in any way. 

• Exceeded the expectations of both clients
• Named the venue
• Created the visual identity

RISE Financial Pathways - There once was a Community Development Financial Institution, or CDFI, known as Community Financial Resource Center, or CFRC. If you already find this confusing, you’re not alone.

• Renamed the organization
• Created new visual identity
• Provided clarity to all constituencies

Santa Monica Pier - The City of Santa Monica learned that the entrance sign to the Santa Monica Pier is one of the most photographed structures in Southern California. Concerned that the City was passing up a source of much-needed revenue, they commissioned Boardwalk to help them regain control of their brand strategy.

• Created new visual identity
• Created wayfinding signage and weather-proof, vandal-proof kiosks
• Established opportunities for new revenue streams

AIDS Research Alliance - For more than twenty years, AIDS Research Alliance had moved the science forward in the battle against HIV/AIDS. But, after some financial setbacks, they found themselves still viable but unsure of their position within the world of AIDS-fighting organizations.

• Qualitative research
• Brand strategy
• New visual identity

Trillium Digital Systems - Trillium asked Boardwalk to help them establish a brand positioning within the telecom world. After learning about their focus on protocol software, their brilliant business model, their customer relations and operations, we turned our attention to their competitive environment.

• Brand strategy
• Visual identity
• Ongoing marketing

St. Jude Medical Center - In the 75 years since opening its doors, St. Jude evolved from a small community hospital to a major regional medical center. Public perceptions of the hospital, however, were not keeping up with its rapidly growing clinical reputation.

• Ongoing marketing and advertising
• Vehicle graphics, displays and collateral
• Website

Simpsons Global Fanfest - News Corp. called on Boardwalk’s branding expertise. Together, they worked on brand development for a worldwide series of events, all centered around a Simpsons-themed carnival.

• Visual identity and style
• Style guide development
• Concepts, themes, programming

Metropolitan Water District - The MWD envisioned a campaign to spread the news about water conservation by pointing out which products and services were already doing a good job of using water wisely, designating them as California Friendly. They asked Boardwalk to make the concept tangible and public-facing.

• Visual identity
• Style guide
• Packaging, signage, labeling, more

NBCUniversal Consumer Products - NBCUniversal commissioned Boardwalk to create a new brand strategy for their partner/client, Honda Racing. The challenge was to modernize Honda Racing’s image so as to have a better brand positioning with which to launch a line of consumer products featuring the Honda Racing riders and NBCUniversal’s Woody Woodpecker character.

• Visual identity
• Key graphics
• Style guide

Tony Hawk, Inc. - Boardwalk was asked to help the licensing arm of the world-famous skateboarding champion to develop a brand positioning that would attract suitable corporate sponsors. The brand had to establish itself as a reliable and trustworthy business partner for blue chip sponsors and licensees while, at the same time, remain relatable to Tony’s fans by maintaining his authenticity