Brandtalk banner 2018.05.jpg

Who to follow on LinkedIn if you work in Advertising or Marketing

I’m not writing a blog post this week. Instead, I’d like to introduce Brandtalk readers to a LinkedIn post from Adam Brami that is special in a couple of ways. The post is from about two years ago but I only learned about it this past week. It’s special to me because it includes me as one of the people to follow. It lists me alongside some of my branding heroes like Al Ries, Mark Ritson and Denise Yohn. That association is both a true honor and a humbling experience. But the second reason the post is special is Brami links to examples of his recommendations’ thinking. So he lists 22 thought leaders and you get 66 smart takes on branding, marketing and advertising. That’s in addition to the seven links in this week’s sidebar. It you’re interested in how businesses connect with markets, this truly is a wealth of information. Happy reading. And thanks, Adam!


No Matter Who Wins, the 2020 Presidential Election Won’t Drastically Shift Brand Strategy
Did anybody really think brand strategy would change?

The New Rules of Innovation, with Karen Scott, PepsiCo
When consumers are moving away from sugary drinks, you have to innovate to hold market share.

A Candid Discussion on the Art and Science of Sound for Your Brand
If you have a website or an app, you should be using sound.

Brand Survival Means Making Purpose Essential: How To Get It Right With Gen Z
Be sure you have standing to comment on your cause. And lip service won’t do. You have to walk the walk.

Fiat-Chrysler and Peugeot unveil burgeoning Stellantis supergroup’s new logo
Somehow I don’t think we’re ever going to see this.

Word as Image
Fun. It took me a minute to get “ill”.

In Pursuit of the Idle Mind
In the “evolving present” when work demands are 24/7, we have to create room for some slacker time.

Sign up – Brandtalk

Best Branding Reads
Week of May 10, 2021

Rebranding Made Easy I – Eight Reasons for Change in Turbulent Times
A really great article by Marc Cloosterman. Wish I had written it.

Solving Brand Crisis By Breaking Patterns
Not a good look to "attack" Greenpeace but this case study makes a smart point about doing the unexpected.

Yum! Brands CMO on why brand purpose is not marketing
Agree that purpose is not marketing. But sometimes it’s fine to leverage your purpose in your marketing.

Strategy For A New Era In Retail
Every retailer should ask themselves where they fit on this grid.

What Brands Can Learn About Music Through Film and Television
Sound is still underrated in branding. Everyone remembers your jingle but almost no one can draw your logo.

Christian Siriano’s debut furniture collection is a revelation
Showing us again that a brand’s success in one market opens the door to the next.

How Brands Are Built With Cultural Credibility
Society needs gatekeepers. Render one obsolete. Another one magically appears.