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Apple’s High-Stakes Wager

Like many, I’m perplexed by the current standoff between Apple and the FBI. Being slightly less tech-savvy than the average 10 year-old, its hard for me to wrap my head around the controversy. But I know a branding issue when I see one.

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Topics: Brand Lens, communication, Positioning, Identity, Strategy

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Join Kevin Walker for a discussion on brand strategy for restaurants. At the Western Foodservice & Hospitality Expo, Los Angeles Convention Center, August 27, 1:00 PM.

Best Branding Reads
Week of August 19, 2019

Does your brand measure up?
The inimitable Denise Lee Yohn speaks on the five dimensions of brand power. A very worthwhile 3-minute video.

How To Reinvent A Well-Known Brand
Successful CMO describes taking a well-known brand from good to great.

6 Ways Brands Can Respond In A Recession
This is important and worth sharing. Still, I worry that all this talk about a possible recession will become a self-fulfilling prophecy. Read this one and then no more of this. OK?

Why Culture Doesn’t Eat Strategy for Breakfast
The two exist in a symbiotic relationship. Can’t have one without the other.

New Logo, Identity, and Livery for Canada Jetlines
Very professionally done. But another smiley face logo? Really? IHOP this trend ends soon.

Starbucks New Creative Expression
The public doesn’t often get to see examples of really first-rate style guides. Starbucks makes theirs available to all. Tasty.

The Benefits Of Optimizing Brand Architecture
Thanks, Derrick Daye, for providing much-needed clarity on a topic that is confusing to many.

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