Like many, I’m perplexed by the current standoff between Apple and the FBI. Being slightly less tech-savvy than the average 10 year-old, its hard for me to wrap my head around the controversy. But I know a branding issue when I see one.
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Caterpillar Digs Into Emotional Side Of B2B Marketing
Use the brand relationship to make that emotional connection.
How Millennials Are Changing The B2B Buyer Profile
Remember when the B2B buyer was a gruff old guy with an adding machine who sat at a steel desk in a windowless office? No more.
5 Brand Marketing Tips Every Brand Can Learn From the NBA
This sports league has done a lot right over the past couple of decades.
Solving Brand Challenges With The Paradox Process
When two opposing facts cannot both be true, you’re at the entrance to a creative breakthrough.
18 controversial moments in logo design and branding
Yes. Believe it or not, logos can get people pretty irritated. What’s your opinion?
New York City’s most chaotic design system is its most successful
Another example of a fluid brand identity system. This one, grown organically.
Brands Unite For Growth And Good
More and more, people are looking to brands, not governments, to change the world.