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Apple’s High-Stakes Wager

Like many, I’m perplexed by the current standoff between Apple and the FBI. Being slightly less tech-savvy than the average 10 year-old, its hard for me to wrap my head around the controversy. But I know a branding issue when I see one.

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Topics: Brand Lens, communication, Positioning, Identity, Strategy

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Best Branding Reads
Week of April 15, 2019

Tiger Woods Got 3 Words of Advice From His Caddie During the Masters--and They Were Absolute Genius
We should all have a caddy this good.

Gen Z Doesn’t Want To Buy Your Brand, They Want To Join It.
Will they let your product into their lives? What should you change so that they will?

Del Taco will sell Beyond Meat tacos starting this month
his is a major shift for their brand. Getting out ahead of the competition is risky.

Every Brand Purpose Must Be Defended
Still troubled by the conflation of Cause and Purpose. But the author’s point is well taken.

New Logo for Ontario
Three men in a hot tub. Hilarious. New logo is much better.

New Logo and Identity for Pete Buttigieg
One of the better campaign identities I’ve ever seen.

In the battle for mobile engagement, branded apps hold untapped value
For larger companies, branded apps make so much more sense than television advertising.

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