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Apple’s High-Stakes Wager

Like many, I’m perplexed by the current standoff between Apple and the FBI. Being slightly less tech-savvy than the average 10 year-old, its hard for me to wrap my head around the controversy. But I know a branding issue when I see one.

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Topics: Brand Lens, Strategy, Positioning, Identity, communication

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Best Branding Reads
Week of December 10, 2018

Why Brands Are Crucial To Innovation
A fascinating and compelling reversal of the adage: Innovation is crucial to brands

Brands once used elitism to market themselves. Now inclusion sells.
Exclusion still works for very high-end luxury experiences.

No more Mr. Nice Guy: why every brand needs an enemy
V-e-r-r-r-y interesting, Mr. Bond.

How B2B Brands Succeed With Thought Leadership
“But only when … others can benefit…”. That’s the key.

Queen logo: Who designed it and what does it mean?
Never knew they even had a logo. Guess I’m just a casual fan.

New Logo for Drinkworks
In the future, every household will have a robotic bartender that will have “the usual” waiting for you when you get home. 

How this veteran’s company found profits in Trump-era patriotism and polarization
“Polarizing topics create brands.” says the entrepreneur.  How I wish this wasn’t true.

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