Best branding reads – week of March 7, 2016
The Language of Branding: Verbal Identity in the Chinese Market
Give your brand a Chinese name, or someone else will do it for you.
Tradition. Culture. Endurance. Unity. Good foundations for a brand.
At least watch the short video. The ebook is worth reading too.
Choosing The Right Brand Values
Brands should not get too comfortable. Nor should they abandon what works.
A terrible, terrible way to extend your brand. Lazy is not a strategy.
I’d do the wash more often, honey, if only I could feel more manly about it.
No Brand Is Safe in the “Age of Disruption”
Brands should disrupt themselves or someone will do it to them.