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Best Holiday Wishes To You

(No blog post this week.

Snowy tree branches in early morning sunlight.jpegMay the spirit of this season of joy sustain you and your loved ones throughout the coming year. Let’s endeavor to see 2018 surpass all expectations, in every arena of our personal and public lives, and no matter what disappointments pop up in our news feeds. Wishing you a happy, healthy and prosperous New Year.

Read on for some fun branding links.

Best Branding Reads – Week of December 25, 2017

Why Christmas Is The Envy Of Brands
Christmas does it right without even half trying.

Why Has Luxury Got It Right?
A wonderful follow-up piece to last week’s focus on luxury branding. The quote from the Rolex CEO is revealing.

Brands to Watch in 2018
Brand watcher par excellence, Denise Lee Yohn, helps us focus in on next year’s movers and shakers.

Global Branding, Local Cultures And The Customer Experience
The world is now so small, brands have to be relevant to every culture.

World Chess Championship logo looks like the Kama Sutra
As a rule, I dislike dumping on bad logos because designers often have to work within insane restrictions. But this has to be the worst logo of 2017. Wrong in so many ways.

New Logo and Identity for TaxSlayer
Some typography issues with this logo but what a “killer” mark.

Joliet’s Minor League Stadium is Now ‘The Cards Against Humanity Baseball Place’
When we talk about brands sharing their values with their markets, it doesn’t mean they have to be noble, or even positive. For some brands, mean and snarky fits the bill. Even during the season of joy.

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Best Branding Reads
Week of January 18, 2021

GM unveils new logo, plans new website in shift to electric vehicles
There’s something symbolic, I think, about going from upper case to lower case, from steely blue to sky blue.

Why Your Innovations Aren’t Working
Something to think about at the start of the new year.

How Strong Brands Embrace Emotional Insight to Drive Growth
Again, we make decisions with our lizard brain so that’s where brands need to make their appeal.

Aligning Brands With Shifting Demographics
COVID-19 is altering society more dramatically than we realize.

What 2021 requires from leaders
Denise Yohn shares thoughtful insights in this short video

Increasing Brand Awareness with AR
Only the biggest budgets can handle this now. But it will soon become more accessible.

How Purpose Is Driving Financial Performance
An excellent recipe for how a brand should align with the right social purpose.