Best Branding Reads – Week of November 5, 2018
Fast Company Innovation Festival 2018: Session Highlights
Some fascinating insights on the power and responsibility of brands
All Brands Are Personal
It does us well to remember that businesses and markets are all made up of people.
The Future Belongs To Brands That Connect Ideas
Want to think outside the box? Get out of your box.
Mark Ritson: Byron Sharp is wrong – of course brand perceptions influence sales
Wow. A real beef about branding philosophies. Who would have guessed?
OKC Thunder City Edition Unis
As the designer says in the video: Pretty compelling.
New Logo and Packaging for Fyne Ales
Agree with writer that this is an excellent solution. I also like it because the new mark is much easier to read, giving a boutique brand a leg up.
Converse finally designs winter-proof Chuck Taylors
To be honest, I think they’re kinda going off brand with this.