A version of this post first appeared in Brandtalk on March 1, 2016.
This year, and last, at the Oscars, every single major acting nomination went to white people. Seems suspicious, to say the least. I live in Los Angeles but don’t really have anything to do with the Hollywood machine. So, to me, the issue of diversity at the Oscars seemed like a localized, industry squabble. Being neither black nor an Oscar member nor even in the biz, I felt that this was someone else’s war to fight. It was an example of a brand struggling with an internal values issue. But, after watching last Sunday’s celebration, I feel that an average white movie goer like me really does have a stake in making Oscar more diverse. Why? Because Hollywood is a brand.