When I was first out of high school, in 19(inaudible), I got a job working at a small gift shop in Washington DC. It was, literally, a mom and pop operation, run by some wonderful people. But, unfortunately, the shop was a dowdy place, out of step with its hip neighborhood, and relying far too much on an older demographic. I convinced my bosses to change the store's name to better connect with the area's younger shoppers. Then I painted a new sign, brightening up the shop's facade and making the place more inviting. Soon after, it was time to head off for college. A year later, back in DC, I decided to stop off at the old place to see how things were going.
But it was gone.