Boardwalk was asked to help Tony Hawk, Inc., the licensing and merchandising arm of a world-famous skateboarding champion, to develop a brand positioning that would attract suitable corporate sponsors. Our research indicated that, to be successful, the brand had to establish itself as a reliable and trustworthy business partner for blue chip sponsors and licensees while, at the same time, remain relatable to Tony’s fans by maintaining his authenticity – his “cred”. We delivered a branding solution that did the trick. We also established basic rules for the use of the identity and distributed artwork and guidelines to all licensees. 

“You guys are awesome!”

Tony Hawk INC

You guys are awesome!

Pat Hawk
Vice President

Tony Hawk, Inc.