CASE STUDY
How do you create a platform to promote companies as diverse as Butterfinger and Intel? How do you refresh the brand positioning of one of the world’s most beloved brands in a new and relevant way? How do you ensure the repackaging will be equally welcome in every international market? News Corp. called on Boardwalk and its branding services.
Together, they worked on the brand development for a worldwide series of events, all centered around a Simpsons-themed carnival. The purposes of the promotion were to reward an international roster of die-hard Simpsons fans, to reintroduce the franchise to the casual fan, and to provide Simpsons advertisers a new and unique way to reach their customers.
Boardwalk established the rules by which licensees could participate and created a distinct graphic vocabulary of logos, patterns, icons, fonts, colors, etc. that may be used in their individual promotions. The graphics had to be based on the illustrative style of The Simpsons, yet be sufficiently distinct so as to give the Fanfest its own look.
In addition to the graphic vocabulary, Boardwalk supported the licensees by designing banners, packaging, point-of-purchase displays, posters, collectible pins, and an entire array of merchandise.
Boardwalk’s branding services can make your next event one they’ll talk about for years.
“News Corp called on Boardwalk.”
