Brands exist because businesses and their markets form relationships – bonds that grow stronger as the relationship matures.
When you make the right brand promise to the right market, the response is, at first, skeptical. After all, the customers don’t know you yet. To them, you’re just one more person trying to get their money. But, once you deliver on that brand promise, consistently, over time, the market slowly warms to you and rewards you with brand loyalty.
Once you’ve earned this kind of trust, you’ve formed a reciprocal relationship with your customer. You always deliver on your brand promise and your customer will always reward you with brand loyalty. The brand development happens in the covenant. The longer you can keep the covenant going, the stronger, and more valuable, grows the brand.
Then, your customers become your greatest brand champions. They’ll evangelize on your behalf, bringing you new accounts and opportunities. They’ll strenuously resist the efforts of competitors to lure them away.
Put Boardwalk’s branding services to work for you and watch a true love affair blossom between your market and your brand.