We’ve always suspected it to be true. But now, the National Center for the Middle Market has finally documented it.
When employees perceive your offerings as valuable and authentic, they become true brand ambassadors, happily maximizing all customer relationships and touch points. That kind of performance drives up growth at a rapid rate.
But today’s superstar employees want more than just a great salary and benefits package. 50% of candidates who turn down your job offer do so because – wait for it – they don’t like your brand. But don’t worry. There are things you can do to about it.
Rely on Boardwalk’s branding services to develop a powerful brand strategy that will attract your best customers – and your best employees.